Sony came to us with the goal of creating a branding campaign for their Bravia TVs. Because of their limited budget we proposed the idea of utilizing a simple 3D animation while taking advantage of their content partnerships with Netflix, Sony Pictures and Playstation.
We handpicked clips from the content partnerships and tailored a variety that draws emotion and is easily recognizable.
As we worked on the project Sony decided to feature their new sound bar and shifted the goal of the piece. The result was an elegant and powerful message that is at the standard of this global brand, yet only was a fraction of the cost.