Co-founding his own agency in 1988 in Caracas and later serving as VP of Creative for Concept Publicidad, which subsequently partnered with Lowe & Partners Worldwide. He's also a founding member of Concept-McCann Erickson Venezuela, one of the largest agencies in Venezuela.
For many years he's been a member of Lowe Group's Latin American Creative Board. Jury several times in London Festival, FIAP, NY Festival, Clio, ANDA, ASCAP.
Victor brings over 30 years of experience to the creative arena, working with brands like Absolut Vodka, ACER Computers, Alitalia Airlines, British Petroleum, Buongiorno, Café Fama de América, Cerveceria Polar, Digicel-El Salvador, Digitel-Venezuela, DIRECTV, Empresas Polar, Harley Davidson, HBO Group, IESA, Loreal, Nuvol-e, Procter & Gamble, Profexor.com, Rodven, Ron Santa Teresa, Salmon Of The Americas, Sociedad Anticancerosa de Venezuela, Taca Airlines. His exceptional career and body of work has been recognized with more than 90 awards including London Festival, FIAP, NY Festival, Clio, ANDA.
Victor is one of the founding members of Beyond Total Branding and the Chief Creative Officer.
Alejandro’s responsibilities span all areas of the agency: Client management, strategy development, production budgeting, creative councils, business operations and finance.
He has the ability to interpret the clients' way of thinking by being on the client side for several years: his experience includes strategic planning, marketing, and convenience retailing with ExxonMobil Corporation; and serving as Sales and Marketing Manager for Johnson & Johnson Latin America.
Alejandro holds an engineering degree and an MBA from UNC Chapel Hill.
Gianfranco has 20 year of professional experience in advertising, print and digital media. He started his career as a director of his own design studio, at age 22, devoting those formational years to learn and building a strong foundation. In parallel, he was a professor of graphic design at one of the most prestigious design institutes in Caracas for 5 years.
Later Gianfranco joined the creative team at Lowe & Partner, where he was promoted to Senior Art Director, managing brands like Absolut Vodka, Renault, Johnson & Johnson, Procter & Gamble, Sony, HBO, IBM, Samsung, Electrolux, Unilever, MasterCard and Nokia, among others. This expanded his experience in categories like food, spirits, beverages, electronics, appliances, banking and finance, airlines, automotive, entertainment and leisure, technology and software, TV identity, personal care, cleaning products, and pharmacy products. Now, Gianfranco is part of the creative team at Beyond as Associate Creative Director.
With sharp creative skills, Rafael has the ability of conceiving, writing and directing advertising and narrative content for TV and new media (web and mobile outlets). His experience ranges from directing broadcast projects such as Soy TED ©, a half hour 13-episode TV show produced by Beyond (2015), to writing the script for the 2015 Emmy Suncoast Edition Award Winner indie promotional video titled “An Artist’s Muse” (2015).
Rafael holds a Mass Communications degree from Universidad Central de Venezuela and a Masters in Film and Television degree from Universidad Ramon Llull, Spain.
Alan Melillo received a B.A. in Global Studies and a Minor in Psychology from Florida International University, in 2014.
Adopting Beyond’s philosophy of developing Ideas from conception to execution Alan became a creative producer. His responsibilities range from the creative process (research, copywriting, prototyping) to production (planning, technical directing, cinematography).
He has fully developed projects, from idea to delivery for brands such as Mercantil Bank, Profexor, Sony, PepsiCo, LifeMiles and TED.
In 2016 he received a Suncoast Emmy Award for the production of SoyTED: Jamie Seidner.
In 2017 he received a Suncoast Emmy Award as Photographer for LifeMiles Friends: “Un Eclipse en la Patagonia.”
Annie’s career in marketing and communications spans 30 years, including a six-year stint in Spain where she created a national campaign, “Designing for Life,” for a national retailer to raise funds to assist underprivileged children in need of surgery. The first social campaign of its kind in the country, Annie recruited female ambassadors who included models and actresses, a singer, an athlete, and a film director to participate in and help publicize the cause.
She creates compelling content experiences with a portfolio of work that includes B2B and B2C websites, email nurture campaigns, newsletters, white papers, blog articles, press releases, packaging and print ads. Clients include businesses in the banking, insurance and financial services, M&A consulting, airline, pharmaceutical, retail, software solution providers, healthcare, social service and other industries.
Yovana received a B.A. in Advertising from Miami International University in 2018.
Specializing in the areas of social media marketing, Yovana is an expert in turning a brand’s vision into relevant, target-driven content. Because of her personality and lifestyle, which revolves around travel, design and sensory experiences she is always connected to current trends, bringing a fresh perspective to brand communication.
Ana received a Bachelor of Science degree focused in Marketing and a minor in Information Design and Corporate Communication from Bentley University in 2018.
Her strong background in Business Administration, Communications and Marketing, has given her excellent communication and interpersonal skills, common sense and logical thinking, strong attention to detail, an excellent understanding of client care, organizational skills, and the ability to solve problems, all in a very friendly and polite manner.
Her experience includes working in the Digital Marketing department of Amerant Bank, Miami, FL, which gives her a significant idea about what it’s like being on the client’s side.
Ana is eager to continue learning from experts in the Marketing field and to drive strategic change through innovation. She is an ambitious and dedicated professional who always thrives for the best.
Ana is proficient in English and Spanish.
Originally from Barcelona, Spain, Dani took to the world of design as a teenager learning from his dad who was an Art Director at one of the largest advertising agencies in a city renowned for its culture and style. After studying Business Management in college, he took several courses in Computer Design and Development, eventually working for a digital advertising company owned by his teacher. From there, he worked for several advertising and design studios until setting up his own boutique firm with a friend.
In 2014, Dani moved to the beautiful island of Maui and later to Malibu, California where he brings his global perspective and unique aesthetic and sensibility to each of his designs, collaborating with copywriters and content creators to bring a client’s brand to life. As a developer, Dani also understands the ‘how’ behind the ‘wow’ and what tools and platforms to use to provide what clients need and want. He has worked on projects that range from corporate insurance and healthcare websites to e-commerce retail sites and destination travel sites…and so much more.
During his off-hours, Dani’s passion to create continues to be fueled as a game designer and 3D artist. He is also an avid surfer, following the waves wherever he may land.
We make the creative work more concrete, calculated and convenient, working from the conception of the idea, to the full reconsideration of a brand.
Amongst us there are more than 100 years’ experience in developing communications for more than 40 consumer categories, with more than 80 new product launches, more than 600 advertising campaigns and close to 600 hours of original audiovisual content for over 20 countries.