11/11 Promo - China
Single’s Day was originally a Chinese holiday meant to celebrate bachelors and friendships. Alibaba and other e-commerces quickly capitalized on this day and turned it into a sales event similar to Black Friday.
In 2019; to help expand LifeMiles’ market in Asia, Beyond implemented a digital campaign around Single’s Day in both English and Mandarin languages. This campaign substantially surpassed sales from all previous years resulting in a profitable media ROI.