Consumer & Market Knowledge Director
Danila Sigal is a corporate executive who had a long tenure at Procter & Gamble,Consumer & Market Knowledge (CMK), across various high rank positions (CMK Director, Global Duracell; CMK Director, Latin America Region). She is a mix of left-brain analytical thinking with right-brain visionary & creative abilities, currently blending all this experience as ambassador for health, fashion or beauty related fields.
Most of her career was centered in understanding low-income markets worldwide, and translating that knowledge into winning strategies. She played a fundamental role in carving the Latin America corporate vision & roadmap to get the Region back into a growth trend, co-leading multi-functional teams for two strategic pillars (Low Income Consumers & Superior Branding). In Duracell, her focus was bringing the P&G “consumer is boss” culture to further enhance that acquired brand’s global understanding. As a retiree, Danila is now member of the Global P&G Alumni Network; and was recently invited as speakerin the TEDx Geneva event hosted by P&G under the theme: “Reality Check” (YouTube video with over 70,000 views).