Blanca Elena Curiel
Marketing Services Director
Blanca has more than 30 years experience in Marketing and Advertising. She has worked with local and international Ad Agencies, such as McCann Erickson, JWT, Lowe & Partners, FCB, Ogilvy, BBDO and Grey, among others; both from the agency and client side. As Marketing Director for one of the largest consumer product companies in Latin America (Empresas Polar), she understands the business, its strengths and opportunities. Her experience spans from company mergers, creation of a new compensation system with vendors, large media purchases, leading large-scale communications campaigns, and launching new brands in Colombia, Brazil and the US.
She knows every target, has worked with the most beautiful women in Venezuela, with real people and has even signed a contract with a polar bear. Always exceeding expectations and delivering solid results for the brands.
Blanca has proven fundamental for the business due to her strategic thinking in marketing plans and deep knowledge of advertising – ensuring that every message is relevant for the consumer with high value added to the brand.
Her rich experience is unique as she is one of the few professionals that: knows how both client and agency think; has deep knowledge in marketing, advertising and corporate communications; advised more than 20 different categories in consumer products and services; has approved more than 500 advertising campaigns; and has built a great deal of “love brands”.
Blanca became the Executive Produce for Miura Productions, a Miami-based production company, focused on TV Commercials, Web videos, educational content for online streaming, product and location photography.