Brand Relaunch 2008
TV Spot, Microsite and Prints/Online ads
BEYOND created and produced a 360º Re-launch branding campaign for TACA Airlines, including image adaptation, Teaser Campaign, total ATL assets & media adaptation, 3D experience webpage, commercial webpage, onboard content, and all the digital assets needed. The campaign was addressed for the cities of New York, Los Angeles, Miami, Atlanta, Texas, and for most Central and South American countries.
“Eso que a ti te hace diferente a nosotros nos está haciendo cambiar” (“That which makes you different is making us change”), was the creative synthesis we gave to the new Taca; that would be the central sentence that would whisper the brand to its audience for some time.
An expectation and launch campaign was developed for TV, Print and OOH for the cities of New York, Los Angeles, Miami, Atlanta, Texas, and for most Central and South American countries.