Sony YouTube Channel
SONY Alpha DSLR
SONY Electronics Latin America, with the objective to enrich their online presence, decided to launch a YouTube channel featuring 5-7 minute product videos produced in a standardized format, promoting the highlights of their product line. SONY Alpha was the first one to be produced. All production was made in-house at Beyond Total Branding’s studio.
SONY Cyber-shot RX-100
The Sony Cyber-shot DSC-RX100 is an enthusiast compact camera based around a 20MP 1" CMOS sensor. It features a Zeiss-branded 28-100mm equivalent F1.8-4.9 stabilized lens featuring Zeiss T* coatings to minimize internal reflection.
This is the second product from SONY Electronics Latin America to become part the recently launched YouTUBE channel. All production was made in-house at Beyond Total Branding’s studio.