Sony YouTube Channel

SONY Handycam

SONY Alpha DSLR

SONY Electronics Latin America, with the objective to enrich their online presence, decided to launch a YouTube channel featuring 5-7 minute product videos produced in a standardized format, promoting the highlights of their product line. SONY Alpha was the first one to be produced. All production was made in-house at Beyond Total Branding’s studio.

SONY Cyber-shot RX-100

The Sony Cyber-shot DSC-RX100 is an enthusiast compact camera based around a 20MP 1" CMOS sensor. It features a Zeiss-branded 28-100mm equivalent F1.8-4.9 stabilized lens featuring Zeiss T* coatings to minimize internal reflection.

This is the second product from SONY Electronics Latin America to become part the recently launched YouTUBE channel. All production was made in-house at Beyond Total Branding’s studio.

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