"Tu mundo desde un SONY" - Campaign 2012
On December 2011, GlobalMind USA, a planning and purchasing company for digital media and a strategic partner of Beyond Total Branding receives an invitation for a creative pitch between advertising agencies of Argentina and Miami for the SONY BRAVIA company for Latin America.
GlobalMind USA decides to propose Beyond to participate in this pitch.
The campaign presented by Beyond Total Branding, “Tu mundo desde un Sony” (“Your world from a Sony”) was the winner.
Below you may find a few samples of the campaign:
The idea presented could cross from the Regional to the local markets and could be interpreted in both audiovisual and print media.
Several versions were produced for the entire region, special adaptations for Argentina, Colombia, Chile, and also for the corporate use of SONY.
Audiovisual production was led by the hand of H2O Films of New York; however, Beyond Total Branding produced all the photographic and video material and most of the 3D elements conforming “the planet”; the 3D integration was carried out by Favorite Color of New York.