SONY BRAVIA LAUNCH LATAM

The need to communicate the connectivity advantages of the new Sony BRAVIA (of 2012), triggered a pitch to which Beyond was invited to participate. A total of eight agencies participated and the campaign was awarded to us.
The “deconstructed” thought that we proposed was based on our view that every person has its own world and lives it daily from their TV, and thanks to the new technologies possible through a Sony TV, the world can be more rewarding and flexible.

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SONY BRAVIA...

In the end, with our campaign, we extended an invitation to ... "live your world from a Sony".

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