Sony Alpha Digital Cameras DSLR
Sony Alpha Launch 2012
After having participated and winning the pitch to launch a new campaign for Sony BRAVIA, Beyond Total Branding was once again awarded the creative pitch development for the same brand for the Latin America region.
The invitation for the second “pitch” was for a campaign launching a new line of Sony Alpha cameras, a line of DSLR cameras with a high level of sophistication to compete in the semi-professional and professional category of cameras (for the top of the line A77 model), a category that today leads Canon with its 5D and 7D models.
Beyond Total Branding proposed a simple and honest idea that promoted the line of high-quality cameras, with their ability to take 12 photographs per second, 24 mega-pixels, and high-definition video at 1080p, by producing all the images of the campaign using the cameras themselves. Andrés Collazos, Brand Manager, accepted the challenge to submit their product to torture by communicating the facts with more than just words. Beyond produced two versions of commercials for television and the Internet, as well as a graphic campaign that consisted of 15 pieces used in 95% of the A55 and A77 models.