Beyond Total Branding ideated and produced Profexor.com’s 2012 Branding Campaign. The goal behind it was to explain a new brand and concept from a new category – education via online videos – to Latin America and Spain where learning through videos on the Internet is starting to become a widespread behavior.
After 2 years of Market studies on the uses and attitudes of Online Alternative Education in Spain and Latin America, and an initial investment of more than one million dollars, profexor.com was born, the web site that offers easy and direct learning of the most important and necessary computer programs available, in addition to a large amount of content required for professional training, entirely produced in Spanish.
Beyond Total Branding was in charge of creating the name, designing the logo and graphic identity, developing the portal’s user interface and user experience, and the functionalities of the tool, besides establishing the guidelines to develop software content and to date having entirely produced about 40 hours of lecture format Video-Courses.
Since then, the responsibility of Beyond has been the direction of all back-end programming, integration with merchant account systems, and also controlling and managing the content delivery system that today provides more than 70 Video-Courses online to thousands of Spanish speaking subscribers in the United States, Latin America and Spain.