"From where you are, to where you want to be"
One of the most important challenges presented by Mercantil Bank, as a regional financial institution (South Florida, Houston and New York) is the variety of their target. Americans, Hispanics born in the US, and Hispanic immigrants. All ideas are created considering their specific cultures and idioms.
For Mercantil Bank we create campaigns for ATL and digital media; branding, financial products and promotional campaigns. We also create and produce all audiovisual content, that is necessary for the B2B and B2C corporate communications.