Beyond Total Branding

Identity

The process begins with a healthy dose of knowledge transfer.

If it’s a product launch, we take the time to understand the product, (doesn’t take long, just a few days) evaluate the reasons to determine the risks; meaning, what percentage of the idea has the potential to become big business.

Given the above considerations, we label that idea. We use our own processes to create an original and memorable name, validating web domain availability and trademark likelihood; we then think and work on how it should look like, the tone and voice used to communicate with your audience, among others.

This fascinating process has its Kick-off in a day's work we call Positioning Workshop, in which key stakeholders of each business area is involved and, of course, our team.

Utilizing a well-structured, 5-exercise work scheme, we obtain the fundamental information of that idea that still doesn’t exist. Exploring arguments beyond what words can express, our method helps the idea creators to say what otherwise wouldn’t come in normal conversation.

By experience, we assure that after this teamwork exercise, everything will flow swiftly, with real and executable results.

Identity for a wireless carrier company